![]() ![]() Generate, according to one advertising executive. Representatives will receive an average of 15 percent of the revenue they Netscape will now contract instead with AOL for its consumer advertising and with Network 1.0, owned by Softbank, for business-to-business advertising.įinancial terms of the deal were not disclosed, but ad sales Netscape is ending end its relationship with DoubleClick, anĪdvertising agency in New York with about 50 Web clients. The page where the ad is located - a month for approximately $20,000. Under its current rates, Netscape guarantees a banner ad will get 1 million impressions - visits to To encourage more purchases and sales representatives for the number one online service will also sell advertising banners on Netscape's Web site. ![]() Starting in the next few weeks, Netscape will reduce its advertising rates To try and cash in on the popularity of its World Wide Web site, Netscape Communications has signed a deal with America Online that in effect turns the commercial online service into an advertising agency.
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